We’re glad you’re here! :)

💡 The Idea

The idea for Life Outdoors Group came to us while on our first cross-country road trip through the National Parks back in 2016. The vast landscapes, wildlife, and natural beauty of these wild places left us feeling more inspired than ever. We truly couldn't shake the feeling of awe and freedom and it became apart of us, almost like seeing life with new eyes.

We hiked, camped, explored, and ventured into the gift shops to look for something to help us keep this inspiration close even after the trip was over. Oftentimes, we wouldn't find what we were looking for, or if the park was smaller, there weren't many options, so we would go back to our campsite and begin sketching out product and design ideas by the fire.

🎨 Inspired by the Outdoors

In short, we couldn't find what we were looking for, so we made it ourselves. Eight years later, we are still drawing inspiration from time spent outdoors and sketching ideas as they come. Except now, we have the joy of turning them into products to share with you to keep inspired and help us continue to grow closer to nature.

At Life Outdoors Group, we aim to capture the inspiration we feel outdoors through our products. We hope our products leave you feeling inspired, connected to nature, and empowered to explore the outdoors with passion, confidence, and respect. Giving nature a voice is one of our favorite things in life, and we hope you enjoy our products as much as we enjoy making them for you.

🌲 Our Why & Purpose

With the fast-paced, overstimulated world we live in, it's up to us to consciously carve out time to connect with nature, each other, and ourselves. Living more of our lives outdoors is not a hobby, but more of a lifestyle shift that is necessary to create balance, wellness and happiness.

Life Outdoors Group is here to be a reminder to us all to put our devices down, spend time in nature, and get #outdoorseveryday. We are here to spark your desire to spend time outside regularly, whether it's a quick 5-minute break in the sun, a stroll at your local park, or a challenging 10-mile hike at a National Park.

Both big and small adventures are important in life and getting closer to nature is an ongoing practice of remembering to slow down, hear the birdsong, breathe in fresh air, and reconnect by being where your feet are, no matter how much or little time we have to spend outdoors.

🫶 Giving Back to What Inspires Us

As you venture through our collections, you can feel good about your purchase knowing that 5% of profits are donated to the National Park Foundation and state parklands to support the wild and natural places that inspire us all. For each collection that supports state parklands, we share which non-profit organization will be supported so you always know where your 5% is going.

We appreciate and acknowledge that we wouldn't have our designs without the inspiration of these wild places, and we are committed to being a partner in protecting, preserving, and caring for these places for generations to come.

Speaking of caring for nature, every item is made with sustainability in mind, by using eco-friendly inks, organic and recycled materials like organic cotton and recycled nylon, and production processes that use less water and create less waste such as excluding plastic bags wherever possible, so you’re doing good while looking good. You can read our full sustainability statement here.

🫶 Thanks for Being Apart of the Group

Since that first cross-country road trip to the National Parks in 2016, we have visited 23 out of the 63 so far with the goal to visit all 63 together. We’re stoked to keep adventuring through life outdoors and sharing our inspired designs and collections with you.

No matter where you’re at on your outdoor journey, whether you live in the city and go hiking or birding at your local park, or if you are a seasoned outdoor enthusiast who has been to every National Park, Life Outdoors Group is here to help you keep reconnecting to nature and become one with the outdoors.

We greatly appreciate you being here and supporting our small business and the parks with your purchase. If you have ideas for designs you'd like to see from us, drop us a line at hello@lifeoutdoorsgroup.com and we will get back to you.

Stay Adventurous,

Lauren + Thomas

Co-Founders

PS. Some more info about our co-founders:

• Lauren is the artist behind the designs, drawing them by hand, often in the outdoors, to capture the colors, magic, and vibes and infuse them into our designs, products and collections.
• Thomas is the chief outdoorsman and idea man behind the brand. He is an eagle scout and life-long outdoorsman, who inspired Lauren's love of the outdoors and is always keeping Lauren busy with new design ideas.